Today Kuul evaporative media offers three lines of rigid evaporative media designed for specific applications. Kuul Vitality is utilized primarily in the horticulture, poultry, cattle, swine, and potato storage industries. Kuul Control is customizable for use in any industry. Kuul Evolution is designed for use in data centers. Do you know how this came to be?
While the company was founded in 1990, it wasn’t until 1998 that Portacool began installing its evaporative media in its products after nearly two years of research and development.
Amidst continued growth, expansion to a new location, and a revamped roto-molding process in the mid-1990s, Portacool founders James Campbell and Fred Wulf decided to push the company a little further. Throughout the first six years of the company’s existence, Portacool had been purchasing all of its evaporative media from another company. The team was faced with constant supply chain issues and they decided it was time to take matters, and media, into their own hands.
Originally named ‘Project X’, the initiative was a massive undertaking, both physically and mentally. Portacool assembled a specialized team to focus on the development of evaporative media and the company ended up expanding and moving into a new building. One member of the team recalls that one group was assembling the parts for the evaporative media machinery on one end of the building while another group was assembling the roof on the other side. Both the Portacool plant building and the first piece of evaporative media were completed towards the end of 1996.
Developing the evaporative media was a lot of trial and error work to get a product that met the team’s standards. They would try different pieces of machinery, which usually meant waiting for parts to get delivered, to get it right. After a year of effort and perfecting their work, the Portacool team produced a product with the intended quality and effectiveness that they could sell to owners with fixed evaporative cooling systems, such as poultry houses and greenhouses.
Once they perfected the process, production never slowed down. Portacool started testing its evaporative media in real-time against competitors through air testing, sampling and cooling drops, etc. They worked with suppliers to make tweaks here and there with paper, glue, and the manufacturing process to continue to improve the product. And in 1998, they decided to put their evaporative media in their portable evaporative coolers. Up until this point, they were still purchasing media for their portable products.
Portacool switched completely to using its rigid evaporative media for all products, breaking from the company they previously purchased from. What became known as “KÜÜL Pads” began to make a name for itself at major poultry shows and other industry events. Portacool had to increase to four production lines to keep up with the demand in sales.
The team never looked back. In 2017, the brand was re-branded as Kuul evaporative media and continues to grow by leaps and bounds.
From its humble beginnings to current innovations, Portacool has had an important journey to become the leader in evaporative cooling technology, and a lot of that is thanks to the quality of the media they use. Today, Kuul evaporative media is the highest quality evaporative media available for the industries each line serves and, Kuul media is the only rigid evaporative media made in the USA, which ensures excellent quality and available inventory.